Creating Value for All: Strategies for Doing Business with the Poor
Creating Value for All: Strategies for Doing Business with the Poor is the new and groundbreaking report launched on 1 July 2008 by the UN Development Programme.
The first report of UNDP’s Growing Inclusive Markets Initiative and the first such one with such depth and local knowledge, Creating Value for All showcases 50 studies by researchers predominantly from developing countries. These case studies demonstrate the successful pursuit of both revenues and social impact by local and international small- and medium-sized companies, as well as multinational corporations.Creating Value for All highlights five strategies used successfully to overcome the most common obstacles to providing business opportunities in low income communities/countries, as well as two new tools: a strategy matrix to help find potential solutions to common constraints and heat maps that identify opportunities by depicting access to water, credit, electricity or telephone service in a specific geographical area using color codes. More inclusive business models recognise the poor not only as consumers, but also as drivers of growth. And when markets include more poor people, we all win. “Business models that include the poor require broad support and offer gains for all.” Kemal Dervi, UNDP Administrator