Microsoft launches "Click for Cause" initiative to support UNHCR web campaign
In January 2007, UNHCR corporate partner Microsoft launched an initiative to support an Internet-based campaign aimed at raising funds and promoting sports and education for millions of refugee children around the world.
The computer software giant’s “Click for Cause” initiative supports UNHCR’s global ninemillion.org campaign, which was launched on World Refugee Day 2006 with help from Microsoft, Nike and other UNHCR corporate partners.
Under the initiative, every Internet search performed at http://click4thecause.live.com using Microsoft’s Live Search facility will result in a financial donation to ninemillion.org. The donation programme will be coupled with a broad online awareness campaign for ninemillion.org – including advertising and editorial space on Microsoft online properties, such as MSN and microsoft.com, in 26 markets around the world.
Microsoft guarantees a minimum donation of US$100,000 to UNHCR, based on the number of queries generated from the search site. The rate for each query is US$0.01. The maximum donation payable by Microsoft is US$250,000, equivalent to 25 million search queries.
“Driving awareness is critical to finding lasting solutions for the millions of refugees and displaced people worldwide,” said Nick Van Praag, director of UNHCR’s Division of External Relations. “Through Microsoft, utilising the MSN network on behalf of ninemillion.org, we are able to generate consumer awareness that we hope will result in donations to support this important cause, giving hope to refugee youth and children.”
ninemillion.org was launched as a new public- and private-sector initiative and is an example of how business partners are helping UNHCR give refugees hope for a better future. Two-thirds of the money raised will be distributed by UNHCR to support education in refugee communities.
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