Taleb Rifai, Secretary-General of the UNWTO
Summary
“We must convince decision-makers that spending on tourism promotion can pay massive returns across entire economies because visitors are exports. This is no time to retract and retrench.”
“We must reinforce our position as a primary economic stimulus and job creator and again put that message in bold letters on the desks of economy ministers and world leaders.
We must be at the heart of stimulus packages because the jobs and trade flows generated by a strong tourism sector as well as business and consumer confidence in travel can and will play a big part in bouncing back from recession.
We must convince decision-makers that spending on tourism promotion can pay massive returns across entire economies because visitors are exports. This is no time to retract and retrench."