The Amazon’s Juma Reserve & the Sustainable Development of Fairfield by Marriott Hotels in Brazil
Summary
Marriott International commits to sustain the preservation of the Juma Reserve
Commitment Target(s)
| Year | Commitment Target |
| 2012 | $500,000 to sustain the preservation of the Juma Reserve |
| 2012 | 10 new Fairfield by Marriott hotels constructed to sustainable building standards |
Details
According to Conservation International and other environmental experts, the destruction of tropical forests contributes 20% of the world’s greenhouse gas emissions. But conserving rainforests—particularly the Amazon, considered the “lungs of the planet”—is one of the most effective ways to mitigate the impact these emissions have.
Investing in strategic conservation initiatives, including the Juma REDD+ project in the Brazilian Amazon Rainforest and fresh water project in Sichuan Province, China, creates greater economic development locally, while ensuring a healthier planet for all, both of which are key to Marriott’s long-term business success.
Marriott’s long-term sustainability goals, established in 2007 to guide the company’s progress toward a more sustainable future, are to:
• further reduce energy and water consumption 20% by 2020,
• empower hotel development partners to build green hotels,
• green Marriott’s supply chain,
• educate and inspire associates and guests to conserve resources, and
• address environmental challenges through innovative conservation initiatives including rainforest preservation and access to fresh water.
Supporting resources
Funded by Marriott.
UN goal(s) and issue(s) addressed
Agriculture, aquaculture and forestry; Environment and climate change; Tourism,...Mostrar todo (3)Names of committing organisations
| Name | Type |
| Marriott International | Business |
Industry sector(s) that apply to this commitment
Travel & leisure
Country(s) where this commitment will be implemented
Brazil